The Mustbeat Crew is a group of DJs, musicians, and party promoters from Budapest, who also do graphic design, video and various other art projects. The group is based on the Listen! record shop, founded in 1998, that organised parties, promoted DJs, and ran a small graphic design studio. After closing the shop, the members created Mustbeat in 2001, to promote their own art, DJ their own music, and build a strong identity as a group. All this led them to start their own entitled label in 2011.